My first task: create the logo. The first attempt was to combine three elements in this way, that when putted together were suppose presenting the
whole strong image. Like tree that was also a hand holding a fruit (in the middle).
Well, that was wrong turn, because it does not stick to the company image we want to develop.
The second ideas and sketches were focused on presenting helping factor. I've spend a whole lot of time trying to connect hands into the letter "S" shape. Soon I realize, that this
was wrong direction, because of limited potential, and not giving strong enough message.
Finally, I decided to go to the most obvious solution, that somehow did not get into my head before - the shape of the letters are telling story strong enough.